As the producer for Icelandic Glacial Water’s 2024 TV ad campaign, I managed our team of local Icelandic crew, along with our American DP and Director, for a 5-day shoot in remote locations.

We created two ad spots, one themed around fire and the other around ice, to reflect Iceland's diverse landscape and Icelandic Glacial Water’s deep connection to the land. We kept our team lean and agile, so I supported the creative direction and scriptwriting, and also served as Assistant Director on set.

The result? Icelandic Glacial Water saw its highest monthly sales—up 43% in June and 45% in July—with a 17% increase in retail sales post-launch.

4 Gold NYX Awards

3 C2A Awards

5 Gold Muse Awards